Pragmatic Passion in the Green Business World

As the globe heats up, so does the world of green business conferences. For October 2009 alone, a web search shows almost 50 conferences and forums related to sustainability and the clean economy in the United States.

The environmental angle is of course a hovering presence at such events, but financial potential is generally the main focus.

Yet the recent Always On/GoingGreen event in Sausalito, Calif., was notable for the number of participants who used their stature and time to ramp up dramatic tension around the climate crisis as the key issue of our time — and to insist it must be central to all our business endeavors until it is solved.