Public Option Enemy No. 1

You've probably seen the ads. Ominous voice-overs warn you about how health care reform "could put a bureaucrat in charge of your medical decisions, not you." A massive bulldozer with "government-run insurance plan" written on the side crushes your health care "choices." Canadians and Britons relay horror stories of their experiences dealing with health care in those nightmarish socialist dystopias.

The ads are the product of a multimillion-dollar ad campaign designed to derail health care reform—especially what's been dubbed the "public option," which would set up a government-run plan to compete with private insurers. The man behind this ad blitz is the person who might be Public Option Enemy No. 1: one-time hospital executive and longtime Republican donor Richard Scott.