New Group To Spend $40 Million

thecaucus.blogs.nytimes.com — It could be a version of the “Harry and Louise” television commercial that helped kill Hillary Rodham Clinton’s health care plan in 1994, only this time, it will be in favor of reform.

A national advertisement by the newly formed group Health Care for America Now, to be released on Tuesday, will take on insurance companies and argue for comprehensive, affordable health care in the United States, a spokeswoman for the group said Wednesday.

Its theme? “You can’t trust the insurance industry to fix the health care mess,” said the spokeswoman, Jacki Schechner. “We’re educating the public about our principles and what we’d like to see from the president and the new Congress.”

Health Care for America Now, an umbrella group of labor unions, health care organizations and liberal activists, said Wednesday that it would spend $40 million to promote affordable health care.