Back in my corporate days I sat in a boardroom with one of the most powerful and fearsome CEOs in the country. He had called in the executives that designed his employee benefits program and asked them to propose changes to the corporation's retirement and health programs. But he scowled and shook his head as they presented one set of options after another. Finally I asked the question the others were afraid to ask: What do you want to accomplish by changing your employees' benefits?
"I want to give them less," he said, "and make them think it's more."
The Human Resources executives in the room turned pale. As brilliant as this CEO was, he didn't know what they had learned from experience:
When you give people less, they always know it.
Less is Less
I thought of that meeting when I listened to the President's remarks on Social Security in Iowa. A woman with lung cancer asked the President to speak about Social Security, and he began by employing a lot of the rhetoric he's been reluctant to use so far, and by making a lot of the arguments he's refused to make since he was elected.
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